A greater part of sustained promotion and expansion of Islamic culture and arts is dependent on creative introduction of the content to communities which do not understand it. At the same time, there is no possibility of suitable promotion at the international economic and trade relations arena.

The main element of this cultural development is utilization of PER DURABLE ART FORMS, which is the common language among communities and the foundation in all societies and countries. Such practices, used globally by those interested in culture and art, help understanding, tangible communication with the target audiences as well as CREATE INTERNATIONAL DIALOGUE based on the future of Islamic evolution.

At the same time, THE INABILITY OF INTERNATIONAL AUDIENCES to grasp the meanings of Islamic inscribed text means slower progress of a sustained and creative Islamic culture. Such audiences are interested in the ethics and spirituality based on art and creativity but are unable to directly understand the meanings and definitions of the Islamic calligraphy. The existing global lack of comprehension can be filled using an innovative calligraphy medium

ART AND CULTURE, together with effective innovation, can help in promotion of Islamic concepts and notions. This new style of artwork is a gateway for communications with other cultures and the world, as well as representation for the Islamic world.

The rich and highly appreciated "Islamic calligraphy" has continued through various periods in history by depending on the originality of the Arabic content and its arrangement beside decorative art Islamic Ornamentation (Tazhib)) which is popular in Islamic communities, enriching it greatly. Unfortunately, in the development of calligraphy and Tazhib there has been little promotion among non-Islamic audiences

The outcome is furthering understanding, increasing interest, creating a global outlook on Islamic artwork as well as changing attitudes towards Islamic art and culture, assisting growth and advancing creativity in the industry. This novelty is a gateway to creating cross-cultural communication and portraying accurate Islamic interpretation.

The creation of high quality artwork with the above-mentioned characteristics is valuable and furthers the Islamic culture. Creators of a multi-language artwork will undoubtedly be considered as the frontier in furthering the Islamic cultural now and in the future. The utilization of non-Arabic, multi-language calligraphy art compliments Arabic artwork to give it meaning on a global scale.

The promotion of bilingual or multilingual content and artwork with Arabic as the main language, side-by-side with Islamic Ornamentation (Tazhib), is a way to ACHIEVE INNOVATIVE GROWTH and promotion of the Islamic world heritage.